The BBC Ice Cream x Pharrell x adidas NMD Hu ‘Running Dog’ is a December 2021 collaboration between the popular music artist’s streetwear brand and adidas on his signature shoe. The ‘Running Dog’ NMD Hu celebrates the iconic BBC Ice Cream logo that has appeared on everything from jeans to T-shirts and sweatshirts, and much more, since Pharrell and Nigo, the founder of BAPE and current owner of Human Made, brought the pioneering streetwear brand to life back in 2004. Here, the ‘Running Dog’ branding appears in a knitted black outline split in half and placed on the top of the left and right shoe. Additional branding appears in the form of an ‘Ice Cream’ logo on the back of the left shoe and an ‘adidas’ insignia on the right shoe. A military olive green sweater-like textile forms the base of the upper with the semi-translucent TPU caging system anchored by midsole inserts. Speckled rope laces give the colorway an outdoorsy look. The BBC Ice Cream x Pharrell x adidas NMD Hu ‘Running Dog’ rides on a comfortable Boost midsole. Release date: December 21, 2021
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